IndieGetup Call-To-Action Buttons

eCommerce User Flow Improvement


This project involved the creation of mobile responsive Call-To-Action buttons using custom HTML, CSS, Javascript and PHP. This is a website made in WordPress that specializes in affiliate marketing, my client wanted to increase their profits; so I set up a staging environment to make and test some changes to the website. I realized the User Flow could be improved, so I made some very small improvements to the different Products pages to create a more "transactional" view. Then, after setting up Google Analytics, we saw a 23%increase in traffic generation which lead to a 7% increase in revenue for my client.

Video Tour

Feel free to visit their website explore around and check out these Call-To-Action buttons for yourself.